The HEINEKEN Company
|Product Leader: eCommerce, AI, and eBusiness Data & Analytics
Amsterdam, North Holland, Netherlands
Summary
Currently leading an 18-person cross-functional organization across eCommerce, AI, and Data & Analytics, overseeing €9B in transactional revenue and driving significant business impact through strategic product initiatives.
Highlights
Directed an 18-person cross-functional team (direct + matrix) across Search, Data & Analytics, AI, order management, and eCommerce products, overseeing €9B in transactional revenue.
Created a data-driven product operating model, implementing standardized prioritization and business reviews, which contributed to a 20% increase in Gross Merchandise Value (GMV).
Established and scaled the Data & Analytics function, defining its mandate, hiring, and launching capabilities such as KPI frameworks, a self-service portal, and predictive insights.
Defined and led the strategic vision for the company's search capabilities, aligning product and engineering to deliver a scalable, user-focused experience.
Shaped the strategic integration of AI innovation with sales rep tooling, aligning product and AI capabilities with frontline needs to significantly improve sales rep productivity.